YouTube Sponsorship Rates: Long-Form vs Shorts
Updated March 2026
YouTube commands the highest per-deal rates of any platform. A long-form integration has staying power — videos get views for months or years — and brands pay accordingly.
Long-form integration rates
| Tier | Followers | Rate range |
|---|---|---|
| Nano | 1K–10K | $500–$1,500 |
| Micro | 10K–100K | $2,000–$8,000 |
| Mid-tier | 100K–1M | $8,000–$50,000 |
| Macro | 1M+ | $50,000–$200,000 |
YouTube Shorts
Shorts typically price at around 20% of long-form rates. They’re still relatively new as a sponsorship format, so there’s less established pricing data. Expect rates to firm up as the format matures.
Why YouTube pays more
YouTube content has a longer shelf life than any other platform. A sponsored video can generate views for years, making the CPM economics more favorable for brands — and justifying higher creator rates.