See what you should actually charge for your next brand deal. Built on real market data across platforms, niches, and tiers.
No guessing. No underselling. Just the number.
We combine published rate benchmarks from multiple industry reports. Here’s what powers each component — and where the gaps are.
Rate ranges sourced from industry reports covering 100K+ creators. Instagram and TikTok micro-tier data is the strongest.
Finance, tech, and healthcare command 15–40% premiums based on industry data. Other niche multipliers are estimated from market dynamics.
Based on international rate card data. US baseline, with published discount ranges for UK, Europe, LATAM, and APAC.
Above-platform-average engagement adds up to 50% premium. The formula is modeled on published ranges but the scaling curve is estimated.
Industry standard suggests 1.5–4x uplift for usage rights. Exact multipliers are based on common deal structures, not measured data.
Fortune 500 vs. D2C startup can mean 5–10x difference for the same creator. This requires community deal data to model.
Enter what you earned on your last deal and find out what percentile you fall in compared to the market.