TikTok Sponsorship Rates: What Creators Actually Charge
Updated March 2026
TikTok’s share of influencer campaigns has shifted — down from 41% to 21% of total collaborations — but the platform still drives massive reach. Here’s what brands are actually paying.
TikTok rates by tier
| Tier | Followers | Rate range |
|---|---|---|
| Nano | 1K–10K | $150–$600 |
| Micro | 10K–100K | $800–$4,000 |
| Mid-tier | 100K–1M | $4,000–$20,000 |
| Macro | 1M+ | $20,000–$80,000 |
TikTok vs Instagram
TikTok rates tend to run slightly lower than Instagram Reels for comparable follower counts. However, TikTok’s higher average engagement rates (6%+ vs 3% on IG) mean your content delivers more value per impression — use that in negotiations.
Engagement matters more here
TikTok’s algorithm makes engagement rate especially important. Nano creators regularly see 8–12% engagement. If yours is above platform average, you have leverage to charge at the top of your tier or even price into the next one.
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