How Much to Charge for an Instagram Reel in 2026

Updated March 2026

Instagram Reels are the highest-demand format for brand deals right now. They command a 20–32% premium over static posts, and brands are increasingly making them the centerpiece of influencer campaigns.

Rates by follower tier

TierFollowersRate range
Nano1K–10K$200–$800
Micro10K–100K$1,000–$5,000
Mid-tier100K–1M$5,000–$25,000
Macro1M+$25,000–$100,000

What moves the needle

Your follower count sets the baseline, but several factors push rates up or down:

  • Engagement rate— above 5% on Instagram and brands will pay a premium. Below 1.5% and you’ll get pushback.
  • Niche — finance, tech, and healthcare creators command 15–40% more than lifestyle or food.
  • Usage rights— if the brand wants to run your Reel as a paid ad, that’s 1.5–4x on top of your base rate.
  • Exclusivity— can’t work with competitors for 30–90 days? That’s an extra 15–35%.

Get your personalized rate

Plug in your exact numbers and see what you should charge.

Try the calculator